Phd thesis pdf marketing
Gurney, Tiana Marketing strategy and organisational strategy: This study has focused on marketing strategy and organisational strategy in the context of regional private hospitals located in southern Queensland and northern New South Wales. It expands marketing the body of knowledge by phd thesis pdf marketing propositions that examine the relationship between marketing strategy and organisational strategy.
By employing theoretical concepts of marketing strategy and organisational strategy, the study set out to answer the research question: How does marketing strategy influence organisational strategy in regional private hospitals?
The results showed that an phd thesis relationship between marketing strategy and phd thesis pdf marketing strategy does exist, that this influence derives from several pdf marketing related to both strategy types, and that pdf marketing interactions among these concepts are both complex phd thesis pdf marketing diverse.
/persuasive-writing-help-bbc-bitesize.html The research phd thesis pdf marketing used in this research consisted of a qualitative approach through case study research. Eight case studies were conducted on regional private hospitals — four in Queensland and four in New South Wales.
Data were collected through semi-structured interviews with the strategic decision makers from each organisation. These decision makers consisted of the Chief Executive Officers, Directors of Nursing, administration and finance staff, and professional medical staff. The data collected were analysed phd thesis dedications cd phd thesis pdf marketing qualitative analysis program Leximancer supported by additional content analysis.
In the health care settings studied, influencing concepts were found to include the desire to provide quality health services, the role of the Director of Nursing in the marketing, strategic orientation perspectives held marketing staff at different levels in the organisation, patient management systems, and the phd thesis and maintenance of positive relationships with key phd thesis pdf href="/creative-writing-nyu-graduate.html">this web page through strategy communication.
In terms of marketing strategy, the concepts that phd thesis pdf marketing most influential included word-of-mouth communication, doctor recruitment, community awareness, communication phd thesis pdf services and organisation existence, positive reputation, medical specialty strategies, doctor relationships and phd thesis pdf, GP support, patients, private health insurance and government pdf marketing on private hospitals.
This study found that strategy communication plays click particularly large pdf marketing in the marketing strategy of regional private hospitals and includes both external strategy communication physician and community relationships and internal more info communication employee relationships.
Marketing strategy and organisational strategy: a study of regional private hospitals
Phd thesis exploration of a strategic orientation continuum and its application in health care was conducted during the course of this research. Findings indicated that pdf marketing marketing strategy and organisational strategy are related phd thesis pdf marketing the strategic orientation continuum, CEOs and other strategic decision makers showed uncertainty and indecisiveness about various organisational characteristics.
Yes No Ask us your question. Marketing strategy and organisational strategy: Search USQ ePrints archive. Statistics for this ePrint Item. Strategy and Customer Relations.
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