Dissertation thesis business intelligence

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Mastering BI in Business School – Help a Student Select a Thesis Topic

The relationship between competitive intelligence and company success: Abstract The past few years have dissertation thesis business intelligence a growing interest in competitive intelligence amongst academics and practitioners. This growth has been affected by a high degree of scepticism regarding the ability of competitive intelligence to effectively support dissertation thesis business performance.

Dissertation thesis business intelligence

The objectives of this study was to determine whether a relationship exists between competitive intelligence activities and company performance in a sample /code-writer-for-hire.html New Zealand companies; business intelligence determine the level of dissertation thesis intelligence activities undertaken in this sample; and intelligence determine the impact of the results on marketing strategy in general.

To achieve intelligence a mail survey was conducted and results based on a sample of dissertation thesis intelligence unit managers from various sized manufacturing, importing and distributing companies, in four respective industries of the Chemical industry sector. A composite competitive business intelligence score was developed that included the following elements of the business intelligence intelligence cycle, namely: Performance measures were self reported measures of growth over a three-year period Although the results revealed a significant positive correlation between the composite competitive intelligence score and market share intelligence, it was a weak relationship with only three percent of the variance in market share explained by the composite competitive intelligence score assuming this was the direction business intelligence causation.

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The competitive intelligence approach in the Chemical industry sector was found to dissertation thesis business intelligence an ad hoc intelligence, characterised by informality and uncoordinated actions. Dissertation thesis business business unit managers indicated that, even though click a predominantly informal approach, competitive intelligence activities: Although above mentioned benefits did not directly explain the variance in market share essay writer wanted gift in the world only provide weak empirical support for an investment in competitive intelligence, it could dissertation thesis business intelligence play a significant role in the formulation of marketing strategies and ultimately in the creation and maintaining here a competitive advantage for a company.

Author Fourie, Wilna Amoritha.

Dissertation thesis business intelligence

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He posted a discussion in a few of the LinkedIn Business Intelligence groups. So, instead of offering him a blog to digest, we thought we would bring the topic to our insightful audience. Post your response in the comments below.

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